Steph Curry and Under Armour Officially Launch 'Curry Brand'

Stephen Curry loved Michael Jordan for all that he brought on the court, and now Curry is trying to follow in Jordan's footsteps off the court. Move over Jordan Brand there's a new Baller in town.

Introducing 'Curry Brand'.

The Golden State Warrior guard will have his signature shoe drop on December 11th, and expect to see a wide range of items in the near future. Curry is of course a basketball great, but he also has a second passion for Golf so perhaps there's a hybrid approach with the marketing.

The move is hoping to launch a more diverse consumer of UA and the company is hoping to hit home with the younger crowd with this move. Dwayne 'The Rock' Johnson is already killing it for the company with his own line, so let's wait and see if Curry can smell what The Rock's been cooking.

Photo credit:  Brian Rothmuller/Icon Sportswire