Kobe Bryant Estate and Nike No Longer Partners

Nike's five-year, post-retirement deal with Kobe Bryant ended on April 13, 2021 and the estate of Bryant, in the hands of his wife Vanessa Bryant, has decided not to renew their contract with the shoe giant
There were plenty of rumors that Kobe was ready to end his relationship with Nike at the conclusion of this contract, with one of the sticking points being that he was not given a "lifetime" deal akin to Michael Jordan or LeBron James. 
Kobe and Nike had a great run, and teamed up together starting in 2003 to create some of the most iconic basketball shoes ever. The marketing and promotions behind the shoes were also top notch. Check out some of the best Nike/Kobe commercials... 

Nike Hyperdunk- Kobe Jumps Over an Aston Martin

Nike Zoom Kobe IV - Ankle Insurance

MVPuppets - "Unstoppable" 

Nike Zoom Kobe III - Mozart

Photo Credit: Ron Chenoy-USA TODAY Sports