Cade Cunningham Signs Cryptocurrency Endorsement Deal

NBA first overall draft pick Cade Cunningham has signed an exclusive, multi-year deal with financial services company BlockFi
Cunningham had the following to say about the deal:
I'm excited to partner with BlockFi to really diversify my portfolio and manage my crypto assets; especially as they become more important in personal finance. For me, it's not just about setting up myself for financial success long-term but also to educate future generations on financial wellness.
Cunningham is following in the footsteps of NFL first overall draft pick Trevor Lawrence, who signed a deal with cryptocurrency company Blockfolio. Cunningham and Lawrence are in good company with a number of other athletes such as Saquon Barkley, who recently announced that he would be paid 100% of his $10M annual endorsement income in Bitcoin, while Tom Brady signed a deal with crypto exchange FTX in June where he received equity in the company and a signing bonus paid in crypto. Lionel Messi accepted part of his PSG “welcome package” in fan tokens, as his new club attempts to build a new digital fan community.
Photo Credit: Raj Mehta-USA TODAY Sports